I thought it was a lot of fun. The location was great and we had a lot of fun with the team.
He’s one of the best ski racers of today and we’re proud to present him as a new Skiny brand ambassador: Felix Neureuther, multiple World Cup champion and winner of numerous World Championship medals. What connects him with Skiny? His multi-faceted character. His lust for life.
His authenticity. Throughout all his successes, he has always remained true to himself. A friendly, internationally loved sportsman, always ready for a fun time and full of fresh ideas. All of which make him the perfect representative for the new Skiny spring/summer 2015 collection.
Anyone who only associates Skiny with women‘s underwear will have to think again as menswear is making a splash. Not only the design has been refreshed, but also the brand identity brings something new: Felix Neureuther as the new Skiny brand ambassador!
Hailing from Garmisch-Partenkirchen, he embodies the typical Skiny values like no other: He is young, kind, genuine - a cool, fun-loving guy who is always open to new experiences.
Topspeed in the turquoise blue see. Felix relaxes best with some action. During our shooting in Ibiza, he joined in for a waterski challenge.
"The film scenes and the chance to try out new ‘kicks’ were one of the reasons why I agreed to the campaign. I was able to put my skills to good use. I never would have thought that you could put alpine skiers on the beach and that they’d be able to hold their own on the water."
It was a whole new experience for me, but I honestly thought it was really cool.